The Business of Gaming: Economics, Monetization Models, and Market Dynamics in the Video Game Industry
The video game industry has evolved into a global economic powerhouse, surpassing the film and music industries in revenue, driven by advancements in mobile technology, online multiplayer, and digital distribution. Its sophisticated economic engine encompasses diverse market segments like mobile, console, and PC gaming, each with distinct revenue streams. Monetization models have shifted from traditional premium sales to free-to-play, games-as-a-service, and subscription models, heavily relying on in-app purchases and leveraging behavioral economics to drive engagement and spending.… Read more