The Affordability Ceiling: Why Young People Spend on Travel and Small Luxuries Instead of Homes
Economy • Housing • Consumer Psychology
The Affordability Ceiling
Why a generation that cannot reach homeownership is spending on travel, comfort, taste, beauty, convenience, and small luxuries instead
There is a quiet economic shift taking place beneath the surface of modern consumer life. Many people are not spending because they are careless. They are spending because the traditional reward system has started to feel broken. When the house becomes unreachable, the vacation becomes symbolic.… Read more