The Economics of Franchising: Growth Strategy, Revenue Models, and Regulatory Dynamics
Franchising is a powerful global business strategy that enables rapid expansion by allowing independent operators to license a company’s brand, systems, and intellectual property, fueling a $3.8 trillion industry spanning over 100 sectors. Through models like business format and product distribution franchising, it aligns incentives between franchisors and franchisees while generating revenue from initial fees, royalties, and vendor rebates. The model overcomes capital constraints and leverages local insights but also introduces tensions over control, fee burdens, and regulatory compliance.… Read more